Marketing 6.0: The Future Is Immersive- paperback
Sale price
£22.18
Regular price £25.88
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Marketing 6.0: The Future Is Immersive- paperback
Sale price
£22.18
Regular price £25.88
Product details:
- Publisher : Wiley; 1st edition (12 December 2023); Wiley
- Language : English
- Hardcover : 256 pages
- Item Weight : 567 g
-
Dimensions : 16 x 2.54 x 23.11 cm
description:
- Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world